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　　萬眾期待的“ApexTire2023 中國輪胎年度大選”正式拉開帷幕，活動以“新質，新動能”為主題，由中國輪胎商務網（tirechina.net）發起主辦，業內權威機構和眾多主流媒體支持協辦。

　　The highly anticipated "ApexTire2023 China Tire Annual Election" has officially begun. Centered around the theme "New Quality, New Momentum," the event is initiated and hosted by China Tire Business Network (tirechina.net), with support and co-sponsorship from authoritative institutions within the industry and numerous mainstream media outlets.

　　“ApexTire2023”旨在“樹立行業標桿，啟迪行業未來”，引導輪胎產品和技術進步的方向。通過總結過去一年輪胎行業以及汽車后市場在品牌、技術和產品方面取得的成就，記錄產業技術和商業模式創新的足跡，讓渠道終端和消費者更客觀了解行業的品牌發展情況，為用戶的消費行為提供科學的決策依據。

　　The "ApexTire2023" aims to "establish industry benchmarks and inspire the future of the industry," guiding the direction of progress in tire products and technology. By summarizing the achievements of the tire industry and the automotive aftermarket in branding, technology, and products over the past year, it documents the strides made in industrial technology and business model innovation. This effort enables channel end-users and consumers to have a more objective understanding of the development of industry brands and provides a scientific basis for consumers' purchasing decisions.

　　作為輪胎和汽車后市場行業極具規模和影響力的全國性評選活動，“ApexTire2023”被業界廣泛認為是由國際巨頭領銜、中國知名自主品牌共同參與并實現跨界融合的輪胎和汽車后市場行業“年度奧斯卡”，是品質和行業地位的品牌背書。

　　As a large-scale and influential national selection event in the tire and automotive aftermarket industry, "ApexTire2023" is widely regarded within the industry as the "Annual Oscars" of the tire and automotive aftermarket sector. Led by international giants and featuring the participation of well-known Chinese independent brands, this event achieves cross-industry integration. It serves as an endorsement of quality and a testament to industry status for the brands involved.

　　創新五大維度評選標準

　　Innovate the five major dimensions of the selection criteria.

　　萬物之始，大道至簡，衍化至繁。創新五大維度評選標準，深化產業鏈互動和跨界融合，是“ApexTire2023”的主要特色。本次“ApexTire2023”評選活動以創新驅動、市場共贏、用戶體驗、行業領先、綠色發展等五大維度為品牌核心評價體系，持續創新活動模式，發現好產品,彰顯好品牌。作為評選的核心要素，本屆“ApexTire2023”在評選標準中融入了多元的變革因子。“ApexTire2023”創新的評選標準的五大維度，彰顯中國式現代化更強調經濟發展的質量、平衡、安全和可持續性背景下的輪胎行業發展方向。

　　At the foundation of all things, the greatest truths are simple, evolving into complexity. The innovation of five key dimensions of selection criteria, deepening industry chain interaction, and cross-industry integration, are the main features of "ApexTire2023." This year's "ApexTire2023" evaluation activity employs a core brand evaluation system based on five dimensions: innovation-driven, market win-win, user experience, industry leadership, and green development. It continuously innovates the event format, discovering outstanding products and highlighting excellent brands. As the core elements of the selection, this edition of "ApexTire2023" integrates multiple transformative factors into its evaluation criteria. The innovative dimensions of "ApexTire2023" showcase the direction of the tire industry's development within the context of Chinese-style modernization, emphasizing the quality, balance, safety, and sustainability of economic growth.

　　“ApexTire2023 中國輪胎年度大選”將在企業申報資格海選，第三方權威機構質量檢測結果(一票否決權)基礎上，通過線上用戶投票(占比30%)、專業市場調研(占比20%)、專家導師團評審(占比40%)、媒體觀察評議(占比10%)流程,以線上線下大數據+智能算法產生ApexTire品牌榮譽指數，確定ApexTire2023 中國輪胎年度大選榜單，并舉行盛大的頒獎盛典全球張榜。

　　The "ApexTire2023 China Tire Annual Election" will begin with a pre-selection of corporate applicants, followed by quality inspections conducted by third-party authoritative organizations, which hold veto power (one-vote disqualification). The final selection is determined through a combination of online user voting (accounting for 30%), professional market research (20%), reviews by a panel of expert mentors (40%), and media observation and commentary (10%). Utilizing both online and offline big data in conjunction with intelligent algorithms, the ApexTire Brand Honor Index is generated. This index will determine the honorees of the ApexTire2023 China Tire Annual Election, culminating in a grand award ceremony that will be globally announced.

　　深化產業鏈互動和跨界融合

　　Deepening Industry Chain Interaction and Cross-Industry Integration

　　“ApexTire2023 中國輪胎年度大選”致力于實現輪胎產業鏈互動，將汽車、設備等行業應用場景跨界融合推向新的高度，加大在輪胎用戶和渠道終端的傳播力度，擴大評選活動在汽車制造、工程機械、物流交通、汽修保養以及在代理商和車主群體的影響力，傳播行業好故事，弘揚行業好聲音。

　　The "ApexTire2023 China Tire Annual Election" is dedicated to enhancing interaction within the tire industry chain, elevating cross-industry integration with automotive and equipment applications to new heights. It focuses on increasing outreach to tire users and channel end-users, expanding the impact of the selection event in automotive manufacturing, construction machinery, logistics and transportation, auto repair and maintenance, and among distributors and vehicle owners. This effort aims to spread inspiring stories from the industry and promote its positive image.

　　作為汽車服務市場主力軍團，潤滑油、輪胎和汽修領域的優秀企業通過商業創新賦能終端、跨界融合已經成為發展趨勢。由“照顧好每一輛汽車”為使命的汽車媒體善養汽車、NEV新能源汽車觀察發起主辦，中國潤滑油信息網、中國輪胎商務網聯合主辦的“2023年度汽車服務競爭力評選”將與ApexTire2023中國輪胎年度大選同時舉辦，將對在汽車服務市場表現優秀卓越的潤滑油、輪胎、電池、汽修連鎖、汽車文化等品牌、產品和服務進行研究和榮譽認證。活動將讓卓越的產品品質與服務體驗成為品牌與用戶溝通的紐帶，向用戶分享品牌品質，傳遞品牌創新精神，實現產業鏈共贏，致力于成為中國汽車服務市場的“風向標”、智慧服務模式的創新標桿。

　　As leading forces in the automotive service market, outstanding enterprises in lubricants, tires, and auto repair are trending towards empowering end-users through business innovation and cross-industry integration. The "2023 Annual Automotive Service Competitiveness Selection," initiated by automotive media dedicated to "taking good care of every car," such as Syang Automotive and NEV New Energy Vehicle Observation, and co-hosted by China Lubricant Information Network and China Tire Business Network, will be held concurrently with the ApexTire2023 China Tire Annual Election. This event will research and honor brands, products, and services that have excelled in the automotive service market, including those in lubricants, tires, batteries, auto repair chains, and car culture. The activities are designed to turn exceptional product quality and service experience into a bond between brands and users, sharing brand excellence, conveying the spirit of brand innovation, and achieving a win-win situation for the entire industry chain. The aim is to become a trendsetter in China's automotive service market and a benchmark for innovative smart service models.

　　據介紹，頒獎典禮將同期舉辦“2024中國新能源汽車服務發展高峰論壇”，新能源汽車是中國智造走向世界舞臺的名片，屆時將有潤滑油、輪胎、新能源汽車領域大咖為各位同仁帶來行業前沿觀點與戰略啟迪。行業領袖、專家泰斗、知名企業CEO、GM、ApexTire2023中國輪胎年度大選獲獎企業領導等多位中外潤滑油、輪胎和汽車后市場產業鏈嘉賓將共襄盛舉，共建美好，它將引領業界人士對產業作更前瞻、更深入的思辨，積極推動行業的健康發展。

　　According to the announcement, the award ceremony will coincide with the "2024 China New Energy Vehicle Service Development Summit Forum." New energy vehicles represent China's smart manufacturing on the global stage. The forum will feature key figures from the lubricant, tire, and new energy vehicle sectors, bringing industry-leading perspectives and strategic insights to colleagues. Industry leaders, top experts, renowned company CEOs, GMs, and leaders of companies awarded in the ApexTire2023 China Tire Annual Election, as well as other distinguished guests from both domestic and international segments of the lubricant, tire, and automotive aftermarket industry chains, will come together for this event. Their collaboration aims to inspire deeper and more forward-looking contemplation within the industry and actively promote its healthy development.

　　新一輪科技革命和產業變革與我國加快轉變經濟發展方式形成歷史性交匯，行業處于新能源變革加速演進的關鍵節點。倡導以創新驅動為引領，在“雙碳”目標背景下，擺脫行業的傳統增長路徑，形成并發展先進程度躍遷的新質生產力，以更高的發展效率和效能持續升級輪胎產業體系，創造新產業、培育新動能、形成新優勢。

　　The current wave of technological revolution and industrial transformation intersects historically with our country's accelerated shift in economic development methods, placing the industry at a crucial juncture in the evolution of new energy transformation. Advocating for an innovation-driven approach, especially under the "dual carbon" goals, the industry is encouraged to break away from traditional growth models. This approach focuses on forming and developing a new caliber of productive forces characterized by advanced development leaps. It aims to continuously upgrade the tire industry system with higher efficiency and effectiveness, thereby creating new industries, fostering new momentum, and establishing new advantages.

　　大繁若簡，簡而不凡。回首來時路，ApexTire2023中國輪胎年度大選見證中國輪胎產業發展歷程幾多崢嶸輝煌；眺望前行程，新質生產力的注入讓中國智造迸發出沖開絕壁奪隘的洪荒偉力。作為行業波瀾壯闊奮斗史的親歷者和見證者，“ApexTire2023中國輪胎年度大選”始終堅持以“樹立行業標桿，啟迪行業未來”主旨，引導輪胎產品和技術進步的方向。

　　In the grand complexity of things, there lies an underlying simplicity that is far from ordinary. Looking back, the "ApexTire2023 China Tire Annual Election" has witnessed the many remarkable achievements in the development of China's tire industry. Looking forward, the infusion of new productive forces propels the might of China's intelligent manufacturing, breaking through barriers with unprecedented power. As both a participant and observer of the industry's vast and tumultuous history of progress, "ApexTire2023 China Tire Annual Election" steadfastly adheres to the principle of "establishing industry benchmarks and enlightening the future of the industry," guiding the direction of tire product and technological advancement.

　　滄海橫流，方顯英雄本色；初心如炬，更知實干興邦。一個風華正茂的中國，一個日新月異的行業。ApexTire2023中國輪胎年度大選將矢志前行，踔厲奮發，以輪胎“奧斯卡”致敬行業英雄，彰顯王者榮耀！

　　In tumultuous times, true heroism emerges; with unwavering initial resolve, the importance of action in nation-building becomes even more evident. A vibrant China and an industry that evolves day by day. The "ApexTire2023 China Tire Annual Election" is committed to moving forward with determination and vigorous spirit, honoring industry heroes with the "Oscar" of the tire world and showcasing the glory of the champions!

　　ApexTire2023中國輪胎年度大選秘書處咨詢熱線：

　　林老師13229655098（微信同號）

　　郵箱地址：vip@tirechina.net